MEXICO CITY - Sergio Romo Muriel has become President and General Manager of Saatchi & Saatchi Mexico. He takes over from Jose Antonio Cabrera, who has returned to the USA to pursue other interests.
Romo, who has more than 13 years advertising and marketing experience in Mexico, said of his appointment, "I am proud to lead one of the country's top advertising agencies, recognized both locally and internationally for its creativity."
Among his main objectives will be to continue positioning the agency as one of the most creative in the country. He will also be focusing on strengthening client relationships, with the goal of taking their advertising, communication and branding to the highest levels of effectiveness - to Lovemark status.
"Sergio is a brilliant marketer, and completely won us over with his passionate belief in the power of Lovemarks, as well as a keen eye for great creative," said Cynthia McFarlane, President of Saatchi & Saatchi for Latin America.
"We know that Sergio, along with VP Account Director Services Gabriela González, VP Creative Director Luis Ribó and Planning Director Armando Toscano, will make a formidable team that will take the agency to its maximum potential," McFarlane continued.
Romo worked for 8 years in marketing for Coca-Cola Export, and most recently as Brand Managing Director of Cuauhtémoc Moctezuma Brewery, where some of his main achievements included the development of campaigns for the brands Sol, Indio and Tecate, and launching brand line extensions Sol Zero and Sol Lemon and Salt, leading innovation in the Mexican beer industry.
Saatchi & Saatchi Mexico is a member of Publicis Groupe, and one of the most awarded agencies in its market. Among other awards, it won a Silver Lion at the 2006 Cannes Lions International Advertising Festival, as well as 2 gold and 1 bronze at the Festival iberoamericano de la Publicidad (FIAP). It was also awarded with the Circulo de Oro Mexico in both 2006 and 2007.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
