Milan - Salmoiraghi & Viganò, Italy's most popular optical retailer born over 150 years ago in Milan, has begun its collaboration with Saatchi & Saatchi, its new partner for consumer communications in 2013.
The assignment, which took place after a pitch against four other agencies, will cover 360° communication activities dedicated to the brand's 400+ outlets.
Giuseppe Caiazza, CEO Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA, said: "It's a great start to the year for the agency. This new acquisition enriches our client list with another prestigious historical name in the world of Italian business. Thanks to the quantity and quality of new technologies, we will try to take full advantage of all the opportunities offered by the market to better communicate the values of this great brand: professionalism, dynamism, passion, innovation product and a great proximity to its customers."