London - Fashion blogger Caroline Burke, an expert in body art, fashion and beauty, also known as Burkatron, is the latest to join the Toyota Positive movement, the movement brightening Britain with a car that runs on electricity, fuel and positivity.
The campaign asks Londoners to step outside of themselves and look for ways in which they can be a positive force in others' lives, for family, friends or complete strangers.
This new film, the latest in the series of short films, sees Burkatron style random passers-by with all kinds of accessories and vintage finds at the Boxpark in East London.
The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website.
"Caroline's blog is about sharing things, all to do with fashion. For her positive idea she used her contacts to donate clothes, then was able to go around and collect them all in the Prius. She then set up her stall to give away free vintage clothes and spread a bit of happiness," said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.
To view all the films as they launch and join the Toyota Positive movement, go to www.toyotapositive.com
The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are approaching 5 million worldwide.
Credits
Executive Creative Director: Kate Stanners
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Account Director: Josh Sandford
Production: Saatchi & Saatchi
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