Zurich - The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car.
On Tuesday December 18th 2012, SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station in Switzerland. This car is full of innovations and protects its driver both actively and passively to meet highest driving safety standards. And the FR sport package provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse.
Survival candidates could sign up for the car until 20th December 2012 at 12:12 on http://www.seat.ch/maya. Should the world effectively end, the winner can keep the car. If not, he can keep the car until 28th December 2012.
This survival campaign was thought up by the Lovemarks agency Saatchi & Saatchi Switzerland. The campaign is being advertised with PR, promotions on site and online.
See more at http://youtu.be/HR9LoQ8T8gU