Saatchi & Saatchi S Reveals Opportunity to Reach Latinos with Sustainability Messaging

San Francisco - Award-winning consultancy and communications firm Saatchi & Saatchi S has released a white paper that uncovers the untapped potential of the U.S. Latino market in sustainable business. The report, The Myth of the Sleeping Giant: Why Latinos are the Fastest Growing Segment the Sustainability Industry has (N)ever Seen, is grounded in research and provides insights to help businesses better understand the Latino consumer.

"The recent presidential election was an acute demonstration of how influential the Latino population is, and will increasingly be, in the United States," said Annie Longsworth, CEO of Saatchi & Saatchi S. "Using this research as our guide, we want to ensure brands that are leading in sustainability and sustainable product development realize the significant buying power of this demographic."

Earlier this year, Saatchi & Saatchi S released a white paper on lessons for corporate sustainability from India, a report that celebrates the lessons that Indian businesses are implementing to build rapidly growing sustainable enterprises.

"Latinos are the fastest-growing demographic in this nation, yet few companies are reaching out to this group in their sustainability initiatives," said Nayelli Gonzalez, report author and Senior Strategist, Saatchi & Saatchi S.  "As our recent presidential election has shown, Latinos are not sleeping giants.  This group is awake and ready to be engaged. We hope this report will inspire companies to start to talk about how to engage Latinos and other diverse groups in their sustainability campaigns, and also turn those ideas into action."

View the report at http://www.saatchis.com/wp-content/uploads/2012/05/Saatchi-S_Latinos-and-Sustainability_2012.pdf


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…