South China - Saatchi & Saatchi has lured heavyweight creative leader Carol Lam as Chief Creative Officer and managing partner of South China. Lam will work closely with Daisy Ching, Managing Director of Saatchi & Saatchi Guangzhou, taking charge of South China's business operation together. Lam will be fully responsible for creative work in Saatchi & Saatchi South China (including Guangzhou and Hong Kong) and will report to Michael Lee, who was promoted to Chief Operating Officer of Saatchi & Saatchi Greater China this May.
Graduating with a major in journalism, Lam's extensive 20-year-plus 4A agency career began with her university summer internship at Saatchi & Saatchi Hong Kong. Since then she has worked for Leo Burnett, JWT, Grey, Ogilvy, McCann in Hong Kong, and TBWA and McCann in China. She has crafted numerous award-winning campaigns for well-known brands like Cathay Pacific, McDonald's, Standard Chartered, P&G and Shell. Lam was Chief Creative Officer and managing director of McCann Shanghai before joining Saatchi & Saatchi.
Michael Lee said, "Carol Lam will inject great impetus into South China, which is witnessing a strong development momentum. We believe that with her superior creative leadership and rich management experience, Lam and Ching will definitely realise rapid development in South China, and provide better service for clients in Hong Kong and on the Chinese mainland."
"I look forward to working with the high-calibre and like-minded comrades at Saatchi & Saatchi. Together, we can do some great work, have some great fun, and help our clients transform their brands into something people love (Lovemarks) in South China and beyond," Lam added.
As one of the hottest creative leader in Asia, Lam is a well-known face on international award judging panels. She has participated in judgement of One Show, D&AD, Media Spikes, Asia Pacific AdFest, New York Festival, Long Xi Awards and so on. This year she'll be President of the jury at the China 4A Golden Seal Awards. She also gives speeches about creative and marketing to various international and domestic advertisement groups. Lam truly deserves the title "senior omnipotent advertising person".
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