Shanghai - Saatchi & Saatchi X, the premier Shopper Marketing agency has officially launched its innovative services in China to provide shopper marketing leadership and insights; environmental design; store-centric promotions; and product innovation to retail operations and brands.
With its worldwide pioneering background in shopper marketing, Saatchi & Saatchi X is renowned for providing professional, innovative and creative solutions to overcome all purchase barriers. Understanding that consumers are different from shoppers, and recognizing that all shoppers are different, Saatchi and Saatchi X works with retailers or brands to help turn shoppers into buyers in the most effective way.
Visiting China for the launch, Global CEO of Saatchi & Saatchi X, Andy Murray said, “At Saatchi & Saatchi X, we understand the difference between consumers and shoppers and how best to create effective communications in the retail space. We believe that talking to shoppers in the right way will have the single biggest impact on a client’s business. We are therefore delighted to be launching our services in China, the world’s fastest growing consumer market.”
Globally Saatchi & Saatchi X is known for creating world-changing brand experiences that create sustainable growth for clients. After more than 10 years of history in the USA, Saatchi & Saatchi X first launched in Europe in 2004, and opened its first China offices in Hong Kong and Guangzhou early 2006. With proprietary tools, it aims to provide its clients in China with a sharper understanding of shopper behavior by discovering barriers to purchase and ultimately turning shoppers into buyers.
Managing Director of Saatchi & Saatchi X, Greater China, Louis Cacciuttolo explained “Unlike traditional advertising, we aim to make the store a theatre and build brands from this stage. This helps the shopper to spend less time searching and more time buying. In China this is a very new concept. We base our strategic approach on strong shopper insights and develop the most relevant creative ideas to deliver effective integrated solutions; we are already working successfully with some major global brands to help their market share grow in China.”
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