Chicago - Saatchi & Saatchi X and Procter & Gamble won four prestigious honors at the 2012 Shopper Marketing Effie Awards celebration on April 17 in Chicago. Given in recognition of outstanding results in meeting overall campaign objectives, an Effie Award is the highest recognition given to an agency by peers in the marketing industry. Saatchi & Saatchi X and P&G, the most-awarded partnership in shopper marketing history, brought home three gold and one silver trophy.
"Saatchi & Saatchi X has partnered with our P&G team for 15 years", said Jeff Schomburger, President, Global Walmart Team. "The results speak for themselves. Together, we are building the business and finding new ways of turning shoppers into buyers," Schomburger concluded.
"This is fantastic recognition of the partnership we have with P&G in growing their business", said Dina Howell, Worldwide Chief Executive Officer, Saatchi & Saatchi X. "What makes our agency so exceptional is the ability to create and execute brilliant multi-channel ideas that build our clients' business," she added.
The four additional Effie awards follow exclusive Gold and Bronze Shopper Marketing Effie Awards in 2011, bringing Saatchi & Saatchi X's total Effie wins to six in two years.