Milan - Saatchi & Saatchi marks a splendid double in the first two months of 2012. The Italian agency has won the Parmalat dairy pitch, only a few days after the acquisition of the Lexus budget.
Parmalat, the historic Collecchio-based company, is a leading international player with operations including 68 manufacturing plants across the world. Its product offer reaches 17 million Italian households and 200 million worldwide.
In the words of Giuseppe Caiazza (pictured), Chief Executive Officer of Saatchi & Saatchi Italy and Head of Automotive Business Saatchi & Saatchi EMEA, the agency is immensely proud of such a prestigious win: "Parmalat's brands are among those most present within the homes of Italians. It is for us a great professional incentive to help to root them further into the heart of the Italian family."