Brussels - Samsonite has appointed Saatchi & Saatchi Brussels as its new pan-European agency.
Saatchi & Saatchi will focus on key markets including Belgium, the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.
The account will be lead by Saatchi & Saatchi's Brussels agency with the support and creative power of the entire Saatchi & Saatchi European network.
Edouard Wattel, Head of Communications for Samsonite Europe said: "Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch. That's why we believe that they will continue to enhance our existing strong communications materials and succeed in adding even more emotional appeal to the brand. As a leading brand already, we definitely require state of the art communications."
Matthieu De Winter, Managing Partner of Saatchi & Saatchi Brussels said: "We are delighted to be working with such an iconic brand. Samsonite came to the Lovemarks company for a fresh approach and we are looking forward to working with them to develop this. Samsonite is a company who strongly believe in Lovemarks. We will work with them to help strengthen and enhance their brand, deepening their relationship with their customers, many of whom already consider it a Lovemark."
Saatchi & Saatchi will begin working with Samsonite this month.
Photo - The Saatchi & Saatchi Brussels management team (l to r): Mark Michils, Alexander Cha'ban, Jan Teulingkx, Yves Van Landeghem, Matthieu De Winter.
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