Milan - Stroili, the largest chain of jewellers in Italy (with 357 stores) and one of the biggest in Europe, has assigned its communication budget for 2013 to Saatchi & Saatchi Italy, beginning with a new TV/print campaign.
The new campaign will be aired this coming spring, and will focus on the elemental and distinctive feature of each Stroili collection: to always offer the perfect jewellery to dress up the thousand souls of every woman.
Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA, said: "I am very happy to start working together with Stroili to achieve the marketing and communication objectives of this brand - to become a leader in Italian excellence in the retail market, and a winner with its idea of affordable luxury that has already managed to seduce the public, making it a key player in the world of jewellery."