Ho Chi Minh City - The mobile operator Vietnamobile has appointed Saatchi & Saatchi Vietnam to handle all its brand communications activities. The appointment was made following a competitive pitch process with agencies making presentations to the Vietnamobile senior management team from Vietnam and Hong Kong.
Elizabete Fong, CEO of Vietnamobile commented, "In a highly competitive telecommunications market in Vietnam, Vietnamobile, being one of the fastest growth mobile operators, wanted a communication partner that could create sharp brand strategy and strong consumer engagement proposition. We selected Saatchi & Saatchi Vietnam after our agency review pitch as we saw outstanding 360 degree strategic and creative thinking. Their experienced and talented team has demonstrated a deep knowledge of the local telecommunications market. We believe Saatchi & Saatchi Vietnam will bring our brand image to a higher level, with increased awareness and recognition for Vietnamobile to become a preferred brand in Vietnam."
Kristijan Petkoski, Planning Director of Saatchi & Saatchi Vietnam said, "We are very pleased that Vietnamobile has appointed us to develop the future strategy and communication for the brand. It is one of the freshest brands in the market and we are excited to look for more inspiring and interesting ways to engage consumers and make Vietnamobile a true lovemark in Vietnam.
Vietnamobile is a joint-venture between Hutchison Telecom and Hanoi Telecom Joint Stock Company.
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