Sydney - Saatchi & Saatchi Sydney has unveiled a new campaign to support the Landcruiser 200.
‘This is Landcruiser Country' is at the heart of the new multi-media integrated campaign that will roll out over the coming months. It captures the very essence and spirit of the amazing people who live in the country -the best place on earth. The campaign draws on the deep history Landcruiser has with rural Australia, all the way back from its humble beginnings supporting the Snowy Mountain construction project.
Over the 60 years in Australia, the Landcruiser has become an integral part of rural community life and helped these communities face demanding outback conditions with confidence. The campaign celebrates these heroes and the love they have of the land.