Cannes - Saatchi & Saatchi Switzerland has been awarded a Gold Lion for film at the 58th Cannes Lions International Festival for Creativity. The award is for the best campaign including two films, ‘Classroom Craft' and ‘Shoe Laces', for Otrivin Nasal Spray, a Novartis Consumer Health brand. It is the first time since 2001 that a Swiss agency wins this award.
After having been awarded Bronze at the prestigious Clio Awards in New York and having received 5 awards at the GRAND Prix Romand de la Création 2011 on June 9, Saatchi & Saatchi receives today the ultimate accolade with this Gold Lion for Film. In effect, it is the first time an agency is awarded a Lion for a film campaign, as Saatchi & Saatchi is in fact distinguished for two different films, both created for the same client.
Stephanie Rupp, the Saatchi & Saatchi Global Account Director in charge of the campaign is thrilled with the win: "We are so proud that our global work gets recognized for its outstanding creativity," she says.
"We must embrace creativity and innovation in everything we do. Whether it be in how we serve our consumers, how we work internally and how we collaborate with our partners," said Lakish Hatalkar, Global Head Brand Building Excellence, Novartis Consumer Health.
"This is the only the third time in the last 58 years of the Cannes advertising festival that an agency in Switzerland has won a Gold in the most competitive and prestigious film category," said Derek Green, Chief Creative Officer, Saatchi & Saatchi Switzerland.
Catherine Gale, Managing Director, Switzerland said, "A Cannes Gold Lion is the highest accolade for a creative agency. The award is a further testament to our best in class strategic and creative expertise within both the Swiss and international communications industry. Following our appointment as lead agency for Swisscom, this award is the next goal post in our ambitious growth plans for Switzerland."
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