Carouge - Geneva-based advertising agency Saatchi & Saatchi Simko is opening an office in Zurich at the start of 2008. The expansion into Zurich reflects the agency's consistent growth strategy following its outstanding success in recent years.
According to the latest BSW ranking, Saatchi & Saatchi Simko, with its 92 employees, has quickly become the second largest Swiss advertising agency.
"We have been thinking of opening an office in Zurich, and now is the right time," says Pedro Simko, the agency's Chairman. Saatchi & Saatchi Simko sees good growth opportunities in Switzerland; existing clients will enjoy a wider offer, and reaction times will become quicker.
Kaspar Loeb will take over as CEO for both locations in Switzerland from January 2008. "In Kaspar Loeb we are onboarding a proven specialist and an outstanding leader with extensive experience. His appointment will help boost growth and prepare the group for the challenges of the future," explains Simko.
After studying law at the University of Basel, Kaspar Loeb was a journalist for national print and electronic media, and then worked as a brand consultant at Interbrand Zintzmeyer & Lux. From 2000 to 2004 he ran Seiler DDB, and from 2004 to autumn 2007 he was CEO of Publicis, Switzerland's largest agency.
In addition to his role as Chairman of Saatchi & Saatchi Simko, Pedro Simko, who will remain a key contact person and advisor for Swiss-based clients, will also take over important management roles for Saatchi & Saatchi's international network with immediate effect. He is becoming Chief Marketing Officer (CMO) for Europe, the Middle East and Africa (EMEA), and is joining Saatchi & Saatchi's four-person European Executive Management Team, which is headed by Simon Francis.
Francis says: "Simko has shown that he can lead an agency to the top. He will be able to give significant additional impetus to the international development of Saatchi & Saatchi." Among other things, Simko is directly responsible for the EMEA growth programs.
For Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Simko embodies the ideal combination of a "creative advertiser with a visionary entrepreneur who always focuses on results". Simko also sits on the Worldwide Executive Board of Saatchi & Saatchi in New York where he has a direct influence on the worldwide development of the network.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
