Saatchi & Saatchi Shocks Frankfurt and Berlin

Frankfurt - Pedestrians at the Hauptwache in Frankfurt and the Z.O.B in Berlin were given quite a scare a few days ago. In typical "crime-scene" style, remarkable realistic corpse legs were sticking out of the public lockers!

In collaboration with its client Psychothriller GmbH, an audio book company specialising in thrillers and suspense, Saatchi & Saatchi deposited the legs of supposed victims in public lockers. The astonished reactions of unsuspecting pedestrians were captured and documented with four hidden cameras.  

Attached to the "victim's" big toe, there was a pathology-like note with the name of the company behind this activity as well as a QR code. To make up for the shock, the passers-by could download a free episode of the new audio book series "Terminal 3" by scanning the code.

The entire locker shocker project can be viewed on the website Psychothriler.de, where there is a four-minute video showing the preparation and the best scenes.  

As a creative team, Gisela Schmitz (Text) and André Sendel (Art) came up with and professionally implemented this project - under the enthusiastic guidance of ECD Jörg Riommi. The spectacle was produced by agency producer Iris Teubert and the Frankfurt film production company Gehrisch und Krack.

Ivar Leon Menger, owner and managing director of Psychothriller GmbH, is already looking forward to future hair-raising projects with the agency.  


Link: http://www.youtube.com/watch?v=gFPzWpCPhfk&feature=player_embedded


Pictured (l to r):  André Sendel, Gisela Schmitz and Jorg Riommi


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…