Riyadh - Seeking to build stronger relationships in the GCC's biggest market, Saatchi & Saatchi MENA CEO Adil Khan has mapped out a new vision for its Saudi network placing its Riyadh and Jeddah offices under one management.
"The move signals Saatchi & Saatchi's commitment to grow its Saudi presence," Adil Khan remarked, "opening new opportunities to share servicing, planning and creative resources across both offices." He also revealed that it is part of ongoing efforts to create a more integrated regional network that can better serve the growing needs of existing clients as well as new business.
As part of the move, Adil Khan announced the appointment of Mazen Mehio as Managing Director for Saatchi & Saatchi Saudi Arabia to oversee both its Riyadh and Jeddah offices.
Mazen Mehio is a 20-year industry veteran who is coming home to familiar territory. He started his career in Saudi Arabia in 1990 with Publigraphics, spending 7 years in the Kingdom handling Lipton, Shell, Ericsson and Saudi British Bank (SABB). "With Saatchi & Saatchi's new focus on Saudi Arabia," said Mehio, "it's definitely an exciting time to be back here and I look forward to the opportunity to help transform our clients' businesses in the Kingdom with the support of our regional and global network."
Mehio also spent 7 years in Dubai, setting up the first regional office of Euro RSCG and later heading McCann/FP7's regional team on Orbit TV. He started a brand consultancy business in Beirut but was soon tapped by Etisalat/Canar as head of marketing for Eastern Africa and Sudan, until October this year when he was appointed to head Saatchi & Saatchi's Saudi network.
Saatchi & Saatchi's Riyadh and Jeddah offices are part of the Lovemark Company's MENA regional network with a regional office in Dubai. Saatchi & Saatchi has 140 offices in 80 countries with a client list which includes some of the world's biggest global advertisers including Procter & Gamble, Toyota/Lexus and Novartis.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
