Bucharest - Saatchi & Saatchi Romania has been awarded a Bronze Lion at the 59th Cannes Lions International Festival of Creativity, the world's largest and most prestigious global annual awards in advertising and communications.
The award was received in the PR Environmental category for "Plant the Bill", the campaign developed for the energy company, Enel Romania, which has generated a real change in people's behaviour towards the environment.
"We have proved that we are part of world's creative elite and that our ideas are among the best. Our team, including our colleagues from Saatchi & Saatchi PR, has achieved wonderful results with this campaign. Many thanks also to our client, Enel, who saw the potential in our great idea and supported us", said Cristina Iordanescu, Deputy Managing Director Saatchi & Saatchi.
After having been short-listed in three other categories- "Direct Flat Mailing" for the bronze winning campaign "Plant the Bill", "Best Use of Integrated Media" and " Charities, Public Health & Safety - Public Awareness Message" for "Repetition", the campaign developed for the non profit organisation Horia Motoi; Saatchi & Saatchi Romania received the distinction of this Bronze Lion for PR, on the 18th of June, 2012.
The initiative was promoted to journalists and bloggers with the help of Saatchi & Saatchi PR.
The case film for "Plant the Bill" can be viewed at http://www.youtube.com/watch?v=cgJe011Mj84&feature=plcp
Credits
Saatchi & Saatchi: Johan Ohlson (Creative Director) , Jorg Riommi (Creative Director) , Irina Codreanu (Copywriter), Vlad Molico (Art Director), Ema Spirache (Account Director), Corina Bratu (Account Manager), Alexandra Ivan (Group Account Director)
Saatchi & Saatchi PR: Corina Pisc (Corporate Communications Officer), Ramona Dumitru (Business Unit Director)
Enel Romania: Radu Cosarca (Head Of External Relations), Adriana Tabac (Head Of Communication/Media Relations)
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