Prague - At the Prague International Advertising Festival (PIAF) Saatchi & Saatchi Prague was honoured in the ‘Storytelling' category. The agency won a bronze award for its TV spot "Touch screen", part of the T-Mobile Christmas 2011 campaign.
Besides experienced advertising professionals, the jury included representatives from advertisers who have been awarded for a creative approach to communication and marketing, specialists from other sectors and young, prospective creatives from different countries.
The festival's international jury evaluated twelve categories of work, which interestingly enough were not divided into the usual media types such as television, print, outdoor, etc. The usual classifications were replaced by categories aimed at general communication principles and not on which medium was used or how creatively it was marketed and sold. Special categories included beer advertising and campaigns where the advertiser was the state or a state institution.