Saatchi & Saatchi NZ Partners with Media Design School on Graduate School

Auckland - Media Design School has partnered with Saatchi & Saatchi New Zealand to launch a new graduate school focusing on digital innovation, Media Design Graduate School (The Graduate School), in Auckland.

The Graduate School has also been announced as an anchor tenant in the Wynyard Quarter Innovation Precinct, a mixed use living and working space currently being developed by Waterfront Auckland. The precinct is specifically designed to foster collaboration and entrepreneurship, and accelerate the growth of high-tech ideas into commercial success.

The Graduate School will take possession of its location on the corner of Halsey St and Madden St at the end of this year. The building will be re-skinned by renowned Auckland architects RTA Studio.

The school will offer a one-year full time Master of Interaction Design* from February 2014. Applications for the master's degree are expected to be open from June 2013.

The collaboration will see Saatchi & Saatchi actively engaging with students at The Graduate School including supporting student learning through live briefs, lectures and mentoring.

Saatchi & Saatchi New Zealand CEO Nicky Bell says: "We believe that this collaboration will be hugely beneficial to both the next generation of our industry's talent and to our agency.

"Our Saatchi & Saatchi team are a spirited, talented and ambitious collective of people. We've actively broken down historical hierarchical structures in favour of a more open, collaborative environment, so the opportunity to expand our population of creative thinkers by partnering with Media Design School makes perfect sense to us. We are excited to engage in the school and will certainly benefit from the ‘reverse mentoring' this new generation of students will give us in return."

Frances Valintine, CEO of Media Design School, says: "We see Auckland as the creative capital of the Asia Pacific, so we felt it was an obvious choice for The Graduate School.

"The Graduate School will be a dynamic physical space located here in the Innovation Precinct. The real magic will happen when we bring students together to study and research as a collective community, developing concepts that have both commercial and social value."

"This collaboration will enrich our bright young talent's learning through direct exposure to the dynamic folks at Saatchi & Saatchi and the perspective only an international curriculum can provide."

Media Design School is part of the Laureate International Universities network, and the curriculum programme for the Master of Interaction Design will be based on a similar programme offered by Laureate affiliate the Domus Academy in Milan.


Picture: Frances Valintine (left) and Nicky Bell (right)


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…