New York - In Saatchi & Saatchi NY's latest instalment of its Miller High Life campaign, our affable Delivery Man Windell appears in a rather sophisticated high-concept art gallery -- but this time it's to give the beer back.
Windell and Miller High Life are participating in the "Save the Caps, Support the Vets" program from Miller. And it's just good common sense that everyone would crack open a High Life for the Vets.
The work broke on the heels of MillerCoors' announcement that Saatchi & Saatchi New York was selected as the new lead Creative Agency for the iconic beer brand Miller Lite.
Saatchi & Saatchi New York has a strong history with MillerCoors, handling creative duties for Miller High Life, Keystone Light and most recently the rebranding of the "ultra-light" MillerCoors brand - Miller 64.