Last week, students from the AAF/Howard University "AdCamp" programme visited Saatchi & Saatchi New York for a behind-the-scenes peek into the world of advertising.
Taught by professors from top advertising programs in the nation and esteemed advertising professionals, "AdCamp" teaches students about a college major and careers in advertising. The unique summer camp gives students a first hand look at brand communications, client pitches and media relations, with a heavy focus on teambuilding, leadership and diversity activities throughout the programme.
Students were given a tour of our agency, shown some of our latest and greatest creative work and participated in an informative and interactive roundtable discussion.
Saatchi & Saatchi's involvement in the program continues later this week as VP, Account Supervisor Natasha Williamson will be traveling to down to Howard University in Washington DC to help the same group of students prepare for their Marketing case study presentation.
Be sure to check out more about "AdCamp" here: http://www.aaf.org/default.asp?id=1187