Saatchi & Saatchi New York Expands the Fruitsnackia Experience

New York - This week General Mill's Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes.

To help kids get in on the fun of Fruitsnackia.com, the agency launched the Snackulator X-75F - a way to create your own Snackian citizen and possibly have it featured in a brand new commercial. The feature continues to build on the popularity of the Fruitsnackia Television campaign and the accompanying digital experience.

http://fruitsnackia.com/#/snackulator


CREDITS

Chief Creative Officer - Conway Williamson
Executive Creative Director, Integrated Production - Tom Eslinger
Creative Director - Justin Ebert
Creative Director - Alex Lea
Associate Creative Director - Michael Sullivan
Associate Creative Director - Russell Berland
Lead Designer - Mike Foran
Designer - Johnny Birmingham
Copywriter - Catherine Johns
Worldwide Managing Director - Brent Smart
Management Director - Emily Wilcox
Account Executive - Caroline Engram
Director of Integrated Production - Kedma Brown
Integrated Producer- Sharon Shang/Leslie Raymond
Lead Creative Technologist- Steve Nowicki
Lead UX- Michael Thibodeau


Production Partner- PUNY

Shad Petosky - Partner, Creative Director
Vincent Stall - Partner, Design Director
Kristoffer Knutson - Producer
Donn Ha - Developer
Andrew Norell - Developer
Dave Salmela - Developer
Jana Pimpo - Developer
Dave Hagen - Designer
Jeremy Sengly - Designer
Eyo Peters - Animator
Victor Courtright - Animator

Creative Production Partner- BUCK


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