Mexico City - SUBWAY® is a brand known for offering a healthy and delicious alternative within the fast food segment. Their Subs and salads are recognized worldwide. The enterprise is in constant growth, and in Mexico they already have 524 stores. There is no doubt that, with Saatchi & Saatchi's collaboration, SUBWAY® Mexico will maintain this trend and that together the partnership will have a lot of success.
"We are so happy with the news; ever since we were taken into consideration to participate in the pitch we were really excited with the possibility of being part of the history of such an important brand. The whole team put their heart, passion and effort into this project and now we are seeing results," said Andrea Diquez, CEO.
Marisol Gil, Marketing Director for SUBWAY® said: "I feel very happy to be able to work with Saatchi & Saatchi, they brought to us incredible concepts and ideas, a reflection of the incredible strategic planning and creativity of a quite a talented team. I know we will be working together for a very long time and we are going to turn SUBWAY® into a Lovemark® for all Mexicans."
Luis Elizalde, Chief Creative Officer, also said: "The whole team is very encouraged by this win. SUBWAY® is a brand we love. All I can say is that we're going for more!"