New York - Mary Baglivo, CEO & Chair of the Americas at Saatchi & Saatchi, recently sat down with Saatchi & Saatchi New York's EVP Deputy Director of Production Sheldon Levy to discuss the agency's diversity and inclusion initiatives at the 4As (American Association of Advertising Agencies) Transformation conference in Los Angeles. The panel was moderated by Ola Mobolade, Managing Director at Firefly Millard Brown and co-author of "The New Majority".
During the "Competitive Edge" panel, Baglivo and Levy discussed Saatchi & Saatchi's "resilience of commitment" philosophy for finding and recruiting diverse new talent.
They also discussed the importance of what Mr. Levy refers to as "being in the traffic." This means discovering new ways of finding talent; how to have talent come to find the Agency; and how to encourage, celebrate, showcase and stimulate talent once it is brought in-house.
"Being in the traffic is all about putting yourself into the position where you can be among hot talent," said Baglivo. "You need to be in it to see it, experience it, listen to what's in the air, and see what's on the streets. That's why we became involved in the Martha's Vineyard African American Film Festival. It has been a great place for us to not just find, but also to nurture up and coming talent."
Levy elaborated: "We launched our NOTHING IS IMPOSSIBLE Producer's Award at Martha's Vineyard because it is an intimate festival. We are now entering our fourth year and during the interlude we have engaged with a range of director/producers with diverse backgrounds. It's been our privilege to host more than a dozen of them at the agency for screenings. The discussion revolves around the talent, determination, achievement and intellect of these filmmakers."
Amongst several additional topics addressed, Baglivo and Levy highlighted Saatchi & Saatchi's long-standing partnership with Streetlights, an LA-based job training, placement and mentoring program that has put more than 1,100 economically or socially disadvantaged production assistants to work.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
