Saatchi & Saatchi Latin America is Top Creative Agency at FIAP 2011



Miami -
Saatchi & Saatchi was the top-ranked creative network at the 42nd annual Festival Iberoamericano De La Publicidad (FIAP) held April 12-15 in Buenos Aires.

The network's stellar creative performance was led Del Campo Saatchi & Saatchi in Argentina,  which was the highest-ranked agency at the creative competition earning 3 gold, 8 silver, 9 bronze and 7 finalist honors in multiple categories for clients such as Sony PlayStation, Andes Beer and BGH Air Conditioners. F / Nazca Saatchi & Saatchi in Brazil ranked third overall, earning Grand Prix honors for its work for Nike and Café Suplicy.

Conill, Saatchi & Saatchi's U.S. Hispanic market agency, earned 4 silver and 2 finalist honors for efforts on Toyota, Sony PlayStation and the Consulate General of Argentina.  It was the top-ranked U.S.-based shop at the festival for the second time in three years.

"While the creative bar has always been high, communications across the region is becoming more sophisticated with each passing day," said Saatchi & Saatchi Latin America President Cynthia McFarlane. "It's based on deeper consumer insight and connects with people on multiple levels. I'm incredibly proud of our performance as a network and look forward to more great things as we expand our footprint in the region."

FIAP is the largest advertising awards festival in Latin America. Judges review entries submitted by agencies throughout Latin America, the Caribbean, Spain, Portugal and the U.S. Hispanic market.

 

 


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…