Shanghai - Can you imagine how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined? Gaming fans had the chance to find out when an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City-Fountain of Wealth in Singapore this September.
The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000 sq. m. screen, with the help of the most advanced projection technology: http://www.youtube.com/watch?v=HtDbmQVJgI4
"We've always wanted to create an unprecedented experience for our customers," said David Wan, leader of Huawei Device's digital marketing. "MediaPad 10 FHD and Ascend D1 quad-core XL are simply the best products that deliver such an extraordinary experience. Both are equipped with the quad-core processor developed by Huawei and their ultra-speed enables unfettered control experience, leading to this fantastic idea of outdoor super-large interactive gaming. We hope that we can realize this with our customers."
The idea was implemented by the Saatchi & Saatchi China Labs team. Albert Lee, Business Director of Saatchi & Saatchi Labs, said: "We chose the world's largest fountain plaza - Fountain of Wealth in Singapore - to realize the idea. The projection from the plaza building to a larger than 950 sq. m. huge screen demonstrated, from all dimensions, the excellent performance of the Huawei China-made core, and people were all very excited about taking part in this huge interactive game."
A video of the event was posted on Facebook and YouTube on September 25, and can also be found on the homepage of Huawei Device Weibo at Sina Weibo: http://e.weibo.com/huaweidevice
Credits:
Agency: Saatchi & Saatchi Labs
Digital Creative Director: Jonathan Ip
CD: Ma LinCopywriter: He Ma
Business Director: Albert Lee
AAD: Liang Dan