Saatchi & Saatchi China Appoints Ng Tian It as ECD Beijing



Beijing -
Last week, Ng Tian It formally assumed the role of executive creative director of the Saatchi & Saatchi Beijing Office, adding yet another leading creative talent to Saatchi & Saatchi, after Fan Ng and Carol Lam.

"If I were to name a lovemark, the Saatchi & Saatchi brand would definitely stake a strong claim," said Ng Tian It. "For some strange reason, this is one agency that still holds a lot of romance and mystique to the purists. It operates as if the business is still the most exciting to be in and better still, its ethos never seems to waver geographically. Having worked at Saatchi & Saatchi Singapore before, albeit 12 years ago, and now having met the passionate folks at the China setup, it simply reaffirmed my gut feeling and why I've plumped for it beyond reason."

This well-known creative leader started his advertising career with JWT in Singapore. He has worked with advertising luminaries such as Batey Singapore, Saatchi & Saatchi Singapore and Leo Burnett, and has provided services to many world famous brands such as McDonalds, Unilever, Toyota and Panasonic. He once steered McCann Erickson and Batey to a miraculous recovery from difficulty, achieving a successful turnaround, and he was highly praised throughout the sector for his performance.

In 2007 Ng Tian It came to China to join Lowe China as executive creative director, and later became the executive creative director of the BBDO Beijing branch. Returning to Saatchi & Saatchi, Ng Tian It will lead the Beijing creative team, looking after domestic and foreign clients such as Lenovo, IKEA and COFCO.

Michael Lee, COO of Saatchi & Saatchi Greater China is overjoyed at the appointment of Ng Tian It, saying, "Ng Tian It is a rare creative leader, who not only has outstanding creative talent but also insight and far-sight. The most fortuitous thing is that he understands Saatchi & Saatchi, loves Saatchi & Saatchi and will integrate well into Saatchi & Saatchi here in China. I believe his input will greatly elevate the integral creative capacity of the Beijing office and our goal is to build that office into a hot creative shop in northern China."

Ng Tian It is also a frequent panelist on several well-known domestic and foreign advertising awards juries. He has participated in Cannes, the Clio Awards, New York Festivals, London International Awards, AdFest and LongXi Awards, and has himself won many domestic and foreign awards for creativity.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…