The hugely successful "Battle for the Babies" campaign from Saatchi & Saatchi Serbia has won a Cresta award. The campaign to get more and modern incubators in hospitals for babies, won the award in the Integrated Category. The win follows on from two silvers at The Golden Drum Awards at the beginning of October.
Veljko Golubovic, Executive Creative Director of Saatchi & Saatchi in Belgrade said: "This is a great reward for all people involved in the campaign and great satisfaction for all our efforts to help little heroes. Once again we proved to ourselves that nothing is impossible for Saatchi no matter how small an office you are".
"Battle for the Babies" was launched with the aim of raising funds for 100 incubators in poorly equipped Serbian hospitals. The 40 year-old incubators were severely outdated, resulting in an over 60% death rate for babies. People were invited to join the battle and fight together. More than 700 companies and 1 million people supported the campaign which raised funds for 195 incubators, amounting to €2,600,000 and covering the needs of the entire country.
You can see the work at: www.cresta-awards.com/2012/
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
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Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
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