Saatchi & Saatchi Beijing Creates Chinese New Year Campaign for Shinho

Beijing - Shinho Taste Every Year, the brand campaign created for Shinho by Saatchi & Saatchi Beijing, was launched to coincide with Chinese New Year. Perpetuating the Shinho brand concept of Making Happiness Simple, the TVC and print create for consumers a Year with Shinho Taste full of memories and happiness. The campaign continues for the duration of Chinese New Year, which ends at the end of Zheng Yue (the first month of the lunar year).

Representing the traditional techniques and modern technologies of the brand, the commercial and print use traditional New Year paintings together with contemporary design elements to show typical Spring Festival scenarios and folk customs which evoke imagery of the taste of happiness, and depict a New Year that is better because of Shinho.

The story revolves around a young mother's Spring Festival memories, unfolding those memories from the time she was a little girl, to the present day as a mother, with Shinho Taste being a special addition this year.  The campaign is filled with the joy of the festival, and imparts the message that Shinho not only makes condiments, but also brings a happy year with Shinho Taste.

Tianit NG, ECD of Saatchi & Saatchi Beijing, commented:  "It's really rare these days for advertisers to look for similar values and ethos in their agency partners. If only more would realize that it is such like-mindedness that would actually breed great work. I consider myself extremely fortunate and honoured in particular to have found a kindred spirit in Shinho. In a category best known for playing it safe and wholesome, Shinho will often opt to be steadfastly single-minded. The Chinese New Year campaign was a classic example of its self belief in a time and place where everything especially the cliches will be thrown in by its competitors."


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…