New York, NY - Saatchi & Saatchi Worldwide announces that Cynthia McFarlane has been elevated to Chairman and CEO of Latin America, Multicultural USA.
Cynthia (pictured) was most recently President of Saatchi & Saatchi Latin America and Chairman and CEO of Conill. In her new role, she will report directly to Saatchi & Saatchi Worldwide CEO Kevin Roberts and become a member of the agency's Worldwide Executive Board. She will continue her efforts, which have made Latin America the best-performing region in Saatchi & Saatchi's global network, and Conill among the premier multicultural agencies in the United States. Miami remains her base of operations.
Separately, Saatchi & Saatchi's Mary Baglivo is leaving the agency in April to build a strategic brand advisory focused on mid-sized and private equity backed companies. She is also expanding her work as a director on public boards, including PVH (Calvin Klein, Tommy Hilfiger); she will serve as director for a Riverside Private Equity Company.
Mary joined Saatchi & Saatchi in 2004 and was most recently Chair & CEO of Latin America and Multicultural USA.
Roberts noted: "During her eight years with us, Mary led our New York flagship agency winning "Agency of the Year" at Cannes. She was named "Advertising Woman of the Year" and received the AAF's prestigious "Industry Career Achiever" Award for Diversity. She accomplished this all with flair, determination and grace."
Roberts added: "Latin America has flourished, winning many industry accolades under Mary and Cynthia's guidance and the ever creative Pablo Del Campo. We wish Mary much continued success. Cynthia McFarlane's promotion is well earned. She is a proven leader, and I am delighted that she will be working with me directly and joining our Executive Board."
"Saatchi & Saatchi is a highly creative and well-loved brand. I will always value the time I spent with its great team and clients," Baglivo remarked.