Marketing’s Agency of the Year awards serve as Hong Kong’s leading barometer for agency performance across key marketing disciplines. The judging panel made up of senior client marketers gives a thorough evaluation of agency performance over the past year. Saatchi & Saatchi Hong Kong’s success is attributed to its transformation into a strategic gateway and convergence hub，the agency works with Chinese brands looking to make their mark on the world map, as well as international brands seeking to gain ground in China. In 2014, Saatchi & Saatchi won many new business such as Sands, HSBC, Swire Properties and Huawei, retained 83％ of incumbent clients with sizeable organic growth and continued to invest in its digital talent and capability. And “Bark You Up at 6:45 – Leave work early for a greener world,” the agency's ongoing year-round program, advocated environmental- and staff-friendliness, eliciting a bubbly response from both employees and the industry. This is Saatchi & Saatchi Hong Kong’s second AOY award after being named Hong Kong Creative Agency of the Year (Gold) by Campaign Asia in 2014.
PRWeek Awards celebrates the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry. Now in its 14th year, the Asia awards signify a closer alignment with the global PRWeek brand and its award programmes in the US and the UK. In 2014, Saatchi & Saatchi Hong Kong introduced an “Instant Newspaper Recycler” for Sun Hung Kai Properties to show shoppers that making the world a better place is both easy and fun. At the heart of the campaign was a special machine that could turn old newspapers into beautiful, unique and themed wrapping paper in a matter of seconds (for more details, see http://www.saatchiasiapacific.com/2014/01/saatchi-hong-kongs-instant-newspaper-recycler). The campaign made a real impact on the environment, attracting the participation of hundreds of shoppers and giving away hundreds of wrapping paper sets.
Alexis Chiu, Managing Director of Saatchi & Saatchi South China said: “We have been so thrilled to receive numerous awards and other notable tokens of recognition the past year. They bear witness to our unfailing efforts to transform the agency and take Saatchi & Saatchi HK to the next level. Our game-changing strategy has proved to be a huge success and has been applied across the board from talent nurturing and digital empowerment to a whole cultural revamp and new business development. I am confident that we will go on scaling new heights and that our business and creativity will continue to thrive.”
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
