Shanghai - Rachel Macbeth has been appointed as Director of Strategy & Planning for Saatchi & Saatchi Greater China.
She joins from Digicel, the largest telecoms operator in the Caribbean and Central America, where she was the Head of Brand and Marketing. Prior to that Rachel was the Head of Advertising & Design for Orange UK, one of the UK’s most loved brands. Her work there for over 5 years saw Orange as one of the most awarded clients in the world for creative, design, digital and effectiveness. Prior to Orange, Rachel worked at Lloyds TSB in marketing after stints in both Vietnam and Greece.
Justin Billingsley, Saatchi & Saatchi Greater China CEO said, “There are two very exciting aspects to this appointment. The first is that Rachel brings with her incredible experience as a brand owner, a recognized track record of creative excellence, and deep insights in some of the critical industries for us as an agency.
“The second is that this represents our renewed commitment to building our marketing thought-leadership in China. This is a new role to grow and elevate the Strategy & Planning function across our China offices.”
Rachel commented, “China is the best place to be, and Saatchi & Saatchi is the best agency to be here with. With clients like Procter & Gamble, Kraft, Lexus and HP to name a few, there are many strategic challenges for us to help solve as we grow together in China.”
Rachel started work last week, and is based in the Shanghai office.
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