Planning Gets More Social at Saatchi & Saatchi Australia

Sydney - Top talent continues to arrive at the newly revitalised Saatchi & Saatchi Sydney. Most recent is Yahoo!7's Suz Koch, who last week took up the newly created role of Social Strategist.

Koch is the first planning hire under new Executive Planning Director, Jason Lonsdale, who joined the agency in January.

"Our baseline goal is not just keeping up with media trends, but making them," Lonsdale says.

"Suz immediately impressed us with her social media experience, robust thinking and above all, her ‘boots and all' attitude.

"With the role and scope of planning changing so rapidly it's a no-brainer to have top specialists like Suz on board to help us deliver a truly integrated communications platform for clients."

Koch who spent four years at Yahoo!7, most recently as Social Media Strategist, describes herself as an actively curious person who values experiences over things, and loves to find ways to connect the dots that aren't expected.

"It's great to join an agency with solid momentum and future focus. I look forward to working with so many talented people, both in terms of creativity and strategic thinking," she said.


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