Frankfurt - Dirk Goebel was named today as the new Managing Director of
Saatchi & Saatchi X Frankfurt, the shopper marketing network. His appointment was announced by Dina Howell, Worldwide CEO of Saatchi & Saatchi X, visiting Germany for the first time since her own appointment in December 2010.
Dina Howell welcomed Dirk to the network, saying: "Dirk is a driven, energetic manager with a history of generating phenomenal sales and growth. We know his passion for marketing and deep knowledge of the German marketplace will propel Saatchi & Saatchi X Frankfurt forward."
CEO of Saatchi & Saatchi X Europe, Middle East, India and Africa, Simon Hathaway, said "Germany is full of shopper marketing opportunities for both brands and retailers. We are excited to have Dirk on board to drive growth in this key market."
Goebel joins Saatchi & Saatchi X from Edenred Deutschland, where he was COO and Sales Director for Germany and a member of the executive management team.
Goebel commences in the position of MD in April 2011. He says "I'm looking forward to joining the team at Saatchi & Saatchi X. Shopper marketing is one of the fastest growing fields in marketing today, and Saatchi & Saatchi X has a first class reputation for developing creative and strategic work based on deep shopper insights. We have fantastic international clients to service, and green fields of opportunity in Germany."
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