Shanghai - Saatchi & Saatchi Greater China has announced senior management changes for the Saatchi & Saatchi Shanghai office.
Jenny Low has been promoted to Managing Director of Saatchi & Saatchi Shanghai. Jenny was most recently the Director of Client Service. Jenny has worked with Saatchi & Saatchi Shanghai for 6 years and this promotion caps a 20 year career in marketing and advertising across Asia with 13 of those years in China.
Yewfei Cheong has been promoted to Executive Creative Director and will lead the creative output for Saatchi & Saatchi Shanghai. Yewfei has been Group Creative Director in Saatchi & Saatchi Shanghai for the past 5 years and has spent 10 years in China.
As a team Jenny and Yewfei have not only strengthened the agency in the past year but are instrumental to the strong new business track record – including the recent appointment by Pernod Ricard on Chivas. As an account/creative duo they were successful in winning China’s first Asia‐Pacific Gold Effie for Nippon Paint in 2008.
Justin Billingsley, Saatchi & Saatchi Greater China CEO who had been leading the office without an MD said “Jenny and Yewfei are great leaders and even better partners. They have worked side‐by‐side for 5 years already– these promotions are a natural evolution for them to lead and grow our Shanghai operation further. This is a testament to the stability and bench‐strength we have internally at Saatchi.”
He added “these are exciting times – we are enjoying strong growth in digital and ‘participation’ ideas and Jenny and Yewfei completely get it and are pushing this agenda. They are both driven by wanting to solve our clients’ business problems – that’s what we do.”
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