Paris - Saatchi & Saatchi has announced the appointment of Rabi' Sweidan as Global Equity Director on its Fromageries Bel account. Rabi' will lead worldwide equity and communication navigation on La Vache Qui Rit and Kiri, a move which reinforces Fromageries Bel and Saatchi & Saatchi's global commitment to these brands.
A 15 year veteran of Saatchi & Saatchi, Rabi' has previously worked with the Network's key clients in the Middle East, Europe, Africa and Australia.
Jim O'Mahony, CEO CRIB and Australasia, said: "Our objective is to help Fromageries Bel expand their flagship brands globally. Rabi' brings the global perspective and the leadership needed for achieving this objective."
Christophe Lichtenstein, CEO Saatchi & Saatchi France, added, "We are very pleased to have Rabi' lead the Bel account from Paris. With business building and creative awards to his name, he brings with him both the business skills and a strong passion for ideas and creativity."
Before moving to Australia in 2004, Rabi' ran the Pampers account in CEEMEA and the Iams/ Eukanuba accounts in Europe. At Saatchi & Saatchi Sydney he was responsible for the Procter & Gamble and General Mills accounts.
"It feels wonderful to work on such an active and growth-oriented client," he commented. "It is not often that you get to partner with a team that wants the same thing that we want - and that is great ideas to help fuel the global growth."
Rabi' will be based in Saatchi & Saatchi Paris.