Bratislava - Juraj Miškov, the 37-year-old adman who founded his first company in 1992 only to make it the most successful advertising agency in Slovakia and a member of Saatchi & Saatchi, has served his first 100 days in office as Minister of Economy of the new Slovak government.
In 2009, Juraj - who has achieved everything he has ever wanted in advertising (his company received the Agency of the Year Award in 2009 and 2010, and since 2004 has been an affiliated member of the Saatchi & Saatchi network) - made the decision to enter the world of politics. When he and Richard Sulík, author of the 2004 Slovak tax reform, founded the liberal political party SaS (Freedom and Solidarity), they were determined to stop the leftist populism in Slovakia which they considered to be the cause of the country's irresponsible running into ever higher debt. The party's ambition was to get enough votes in the next elections to win mandates in parliament. But the young party exceeded their ambitious expectations and won over 12% of the popular vote in the June 2010 general elections. SaS became part of the new right-wing government coalition comprising four parties, and Juraj Miškov is one SaS's four ministers.
Juraj considers his new position a natural next step in his professional career. The priority in his job as the minister of economy is to make Slovakia more attractive for serious foreign investors. He likes to use the Singapore model as a benchmark of his vision in this area.
After the success in the June 2010 elections, Juraj said goodbye to MUW Saatchi & Saatchi for good and sold his share to his partners. The previous (and current) owners - creative directors Rasťo Uličný and Rasťo Michalik, as well as chief strategist Robert Weber - remain the agency's leaders. Together with executive director Ivan Hulík who took over the operational management of the company from Juraj, their plans for MUW Saatchi & Saatchi are highly ambitious.
And this is how Juraj views his two careers - both as ad man and politician: "I'm the indisputable evidence of the validity of Saatchi & Saatchi's philosophy Nothing is impossible!"
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
