New York - This week MillerCoors announced that Saatchi & Saatchi New York has been selected as the new lead Creative Agency for the iconic beer brand Miller Lite.
"We're thrilled to be able to build upon the success we've enjoyed with Miller High Life, Miller 64 and Keystone," said Mary Baglivo, Chairman & CEO Americas, Saatchi & Saatchi. "It's Miller time! And we look forward to creating even deeper love for America's original light beer."
Saatchi & Saatchi New York has a strong history with MillerCoors, handling creative duties for Miller High Life, Keystone Light and most recently the rebranding of the "ultra-light" MillerCoors brand - Miller 64.