Mary Baglivo Gives AWNY Keynote

New York - Mary Baglivo, Chairman and CEO of Latin America and Multicultural for Saatchi & Saatchi, delivered an inspiring keynote address to a packed house at the Advertising Women of New York Career Conference last weekend. Baglivo opened the annual student gathering at New York's Fashion Institute of Technology with her presentation, Becoming Creative: Secrets, Shortcuts and Surprises.

Her address began by explaining her new role at Saatchi & Saatchi, which has become even more exciting in the wake of the recent Presidential Election's showcase of multicultural groups' ever-increasing importance in the US market. Mary also recounted the path of her personal career and the changes in the industry since she started. While excited that women make up more than half of the advertising workforce she was quick to note that only a small percentage sit at the C-Suite Level and feels confident that the next generation will help close that gap.

Her speech continued by examining recent findings that 60% of CEO's consider creativity to be the most important skill in business. Given that creativity is now a must for young people seeking a place in advertising, Mary offered seven basic steps that can help today's job candidates learn to be more creative.

According to Baglivo, those 7 steps are:

  1. Creative people emotionalize. Emotions are more powerful than logic or reason.
  2. Creative people create priceless value.
  3. Creative people act with purpose.
  4. Creative people have lots of small ideas, continuously.
  5. Creative people reframe.
  6. Creative people embrace diversity.
  7. Creative people make Lovemarks.


"It was a real honor to address the AWNY Student Conference this year," said Baglivo. "The organization has done so much for the advertising industry, and many of our industry's most talented women attended this very conference when still in school. I hope that my advice and life experience will prove helpful to everyone in the audience preparing to embark on their new career."


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…