Amsterdam - Marktplaats, the largest auction and shopping site for new and used products and services in the Netherlands, has asked Saatchi & Saatchi | Leo Burnett Amsterdam to develop a long-term communication strategy and cross media campaign aimed at confirming and increasing awareness of Marktplaats Automotive.
Tijntje Louwers, Head of Marketing at Marktplaats: "Marktplaats is the most visited automotive website in the Netherlands. With at least 1 million unique visitors each month (STIR measurement) we attract more visitors than ‘car only' sites like Autotrack, AutoScout or Autotrader. With the new communication strategy that we are developing together with Saatchi & Saatchi | Leo Burnett, we will continue to build on this strong position."
The communication strategy will be directed at both the sell and buy side and will cover a broad variety of media, for example TV, PR, social media, on- and offline communication, and radio. The campaign will illustrate, amongst other things, that Marktplaats is the place where you can find the freshest and most varied car database, including cars with warranty.
For years Marktplaats has been one of the most popular sites in the Netherlands. Marktplaats has at least six million unique visitors each month, and 300.000 new posts everyday. Private and business suppliers make sure there is a large and varied offer, both secondhand and new: from clothing and collector's items to cars and services. Marktplaats is part of eBay since November 2004, and is located in Amsterdam.
Saatchi & Saatchi | Leo Burnett Amsterdam has developed itself over the past two years from a classic advertising agency to a cross media advertising and digital agency. In the Netherlands the agency works for, amongst others, Procter & Gamble (Ariel, Head & Shoulders, Olaz, Pampers, Max Factor, Fixodent en Eukanuba), Fiat, Lancia, Jeep, Mead Johnson Nutrition, Wagner Pizza, Douwe Egberts SENSEO, Mushroom Promotion Foundation and Hallmark.
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