Bucharest - For this year's Valentine's Day, Saatchi & Saatchi Romania has launched a new ‘I Love Milka' communication platform for its Milka confectionery client.
At the core of this new platform lies the idea that big love doesn't happen only on Valentine's Day, but every day, with the little things we do for our significant other expressing so much more that the usual V'Day clichés. Thus, ‘I Love Milka' speaks about small gestures as a proof of big love.
The campaign for Valentine's Day had as its main objective to familiarize consumers with the new platform, and to position the product in a very casual, authentic and personal manner. The campaign was launched on TV, online on www.gesturimici.ro, OOH and in-store.