Los Angeles- 2011 Conill's "Somos Muchos" brand marketing campaign for Toyota was named "Integrated Marketing Campaign of the Year" during the Hispanic Public Relations Association (HPRA) 27th Annual PRemio Awards and Scholarships Gala last week in Los Angeles. Conill shared the award with its partner, RL Public Relations.
"We are incredibly proud of the results Somos Muchos has produced for the Toyota brand among Latino consumers," commented Conill Chief Creative Officer Pablo Buffagni. "It‟s a terrific example of how a very simple idea can align with people behind a passion and inspire advocacy.
The "Somos Muchos" campaign is a celebration of Latin culture and the relevance of Latinos within the U.S. mainstream. The centerpiece of the effort took the form of a bumper sticker that read: Somos muchos Latinos, Somos Muchos Toyotas (We are many Latinos, we are many Toyotas). The message fused the pride of being a Latino with the pride of owning a Toyota.
The campaign harnessed a massive population of inspirational consumers. Individual Toyota owners flocked to sign-up on the campaign Facebook page (www.facebook.com/toyotalatino) for free decals, while Latino pastors, school teachers and business owners made large orders to spread the word in their communities. This huge response in turn generated major media coverage of the campaign, further amplifying marketplace results.
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
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Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
