Prague - At the 19th running of ‘Nutcracker', one of the Czech Republic's most prestigious award shows, Saatchi & Saatchi Prague won gold in the TV/Cinema category for its series of six Christmas spots for T-Mobile.
The stories take place at the T-Mobile Xmas ad shoot. The agency is played by the agency, the client is played by the client, the director Jakub Kohák plays himself and famous Czech actor Bolek Polívka plays a mobile double internet, free weekend calls, the fastest 3G network, touch screen Android and maybe even Luděk Sobota.
Almost 300 pieces of work from 53 agencies contended for the ‘Nutcracker' this year. The competition is annually organized by the Art Directors Club of the Czech Republic in cooperation with the Association of Communication Agencies (AKA), and is part of the Art Directors Club of Europe Awards (ADCE). The winning campaigns automatically advance to the European competition, held in Barcelona.