For Calzedonia and Saatchi & Saatchi, Together is Better

Milan - Calzedonia has a new rendez-vous with the small screen: the Verona-based company presents its latest commercial celebrating its 25th anniversary. Broadcasting will start on the 9th of October on the major digital and satellite channels in Italy, Spain and Russia.

Produced by Saatchi & Saatchi, this commercial conveys a simple message, nowadays more important than ever: hard work and team spirit are the key to achieving a common goal.

After addressing its best wishes first to women with "Let's hope it's a girl" and then to all Italians with "The future is rosy", to celebrate its 25th anniversary Calzedonia now wants to communicate a simple but relevant message: today - more than ever - together you can go further.

"Together for 25 years" is the claim of the new commercial shot in Madrid by the Filmmaster production group and directed by Ago Panini; it shows a group of flight assistants, a female soccer team, a battalion of soldiers at the morning flag raising ceremony, a group of dancers and an primary school class who, by sharing projects and hard work, manage to achieve a common goal.

The commercial has been created by Micaela Trani and Antonio Gigliotti - deputy creative directors and  respectively art director and copywriter, with creative direction from Agostino Toscana and Alessandro Orlandi.

A special 2 minute version of the film will be aired during prime time on major TV channels during the evening of October 9th and will be available from October 10th on www.calzedonia.it

Words and music are by Fabrizio Campanelli and are especially written for the Calzedonia commercial.  The sound track was recorded in Prague by the Czech National Symphony Orchestra and directed by Maestro Enrico Goldoni. The solo singer is Dorotea Mele.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…