Each year
Saatchi & Saatchi’s Worldwide Creative Board, this year headed up by
Worldwide Creative Director Pablo Del Campo, sift through hundreds of
submissions from directors. The NDS has earned
a well-deserved reputation for spotting directing talent at an early stage, and
established directors including Michel Gondry,
Spike Jonze and Tarsem are just some of the big names who were featured in the
NDS early on in their careers.
Saatchi &
Saatchi New Directors’ Showcase (NDS)
is premiered annually at the Cannes Lions International Festival of Creativity,
and brings together in the form of a Showreel, a
selection of some of the best new directing talent from around the world. This year is the 24th NDS since
1991, and 2015 will mark a quarter century of this important event on the
advertising calendar.
The NDS is
always one of the most well attended events at Cannes Lions Festival of
Creativity, and for the 2nd consecutive year the Showreel has
premiered in Cannes before setting off on a global tour. This year there have been NDS screenings
since the Cannes premiere in Geneva, London, Los Angeles, Milan, Moscow, New
York and Spikes Asia.
The 24th edition of the NDS premiered at Cannes Lions International
Festival of Creativity on 19th June, with a live show wrapped around
the theme #feelthereel. This year the Showreel
has a typically eclectic mix of music videos, animated shorts, humour, erotica,
surrealism and the grotesque. An
audience of 2,300 in Cannes were given sensory wristbands created by Studio XO
to measure their emotional reaction to the reel they were shown.
The NDS 2014 Showreel will be screened for the first time in China at the ROI
Festival in Shanghai on 21 October. During
the ROI Festival screening Michael Lee (CEO of Saatchi & Saatchi Greater China) and Fan Ng
(CCO of Saatchi & Saatchi Shanghai) will discuss the world's latest creative trends with the
audience.
Fan Ng commented:
“The Saatchi & Saatchi New Directors’ Showcase is aimed at tapping the most cutting-edge ideas and experimental
spirit of the new directors and their works.
The NDS is an annual cool visual feast made up of sound, light and
electrifying technology. We are looking forward to bringing more video
production of the world's most cutting-edge to Chinese audience and seeing all
of you at the festival on 21 October.’’
Time: 10:30am-11:30am, 21 October
2014
Address: 4th Floor, Shanghai Centre Theatre,
No.1376 Nanjing West Road, Shanghai, China
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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