Ramat Gan - "Where's the Captain?", devised by BBR Saatchi & Saatchi for its Strauss Elite Turkish Coffee client, has been chosen by Google for inclusion on its Creative Sandbox, a new site designed to be an online hub for inspiring and creative new campaigns.
The ARG (Alternate Reality Gaming) campaign was created to meet the challenge of strengthening the emotional bond with a new digitally-connected audience, using an evolution of the popular narrative of the brand's ‘Captain' TV campaign and ‘hot water, small glass' slogan.
Find out more at:
http://www.creativesandbox.com/case-study/strauss-elite-turkish-coffee-wheres-the-captain