Wellington - Saatchi & Saatchi New Zealand has won the Elections New Zealand advertising account and the Voting System Referendum campaign.
The wins will see Saatchi & Saatchi NZ's expertise applied to the country's 2011 general election voter information, enrolment and referendum campaign, the 2012 Maori Electoral Option and the 2013 Local Elections enrolment drive.
Saatchi & Saatchi, working with Starcom Worldwide, won the Elections account after a two-stage strategic pitch which included a task brief targeting hard-to-reach audiences.
In a separate pitch process, Saatchi & Saatchi picked up the Voting System Referendum campaign, enabling the agency to take a seamless and phased approach to promoting the referendum in conjunction with the general election.
"Saatchi & Saatchi and Starcom demonstrated a deep understanding of our business. We were impressed with their thinking and strong team dynamic, and are looking forward to getting the early stages of the campaign planning underway," said Murray Wicks of the Electoral Enrolment Centre.
"The team's thrilled to have these wins and are looking forward to applying some fresh thinking to ensure an integrated campaign that engages all eligible voters," said Saatchi & Saatchi's Wellington General Manager Livia Esterhazy.
The Elections account includes the combined business of the new Electoral Commission and the Electoral Enrolment Centre.
The account will be led by Saatchi & Saatchi's Wellington office, drawing on expertise from across the agency as required.
Saatchi & Saatchi CEO Nicky Bell said the account win offers a great opportunity for the team to demonstrate its robust understanding of government communications.
"The Wellington team has a strong knowledge and track record in the public sector and we are focussed on putting that experience into action. We're delighted to be entrusted with this important account," she said.
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