San Juan - Badillo Nazca Saatchi & Saatchi scores one more victory in the creative arena by being chosen, for the seventh time, as the Best Agency in Puerto Rico at the 13th Edition of El Ojo de Iberoamérica Awards, which were held November 22-24 in Buenos Aires. Additionally, Juan Carlos Rodríguez, the agency's Creative Director, was selected Best Creative Director from Puerto Rico. Badillo's creativity garnered another six awards.
El Ojo de Iberoamérica is a prestigious creative competition in which the leading agencies from Latin America, the Caribbean, Spain, Portugal and the U.S. Hispanic market participate, judged by a top slate of creatives from all over the world.
In addition to Best Agency and Best Creative Director, Badillo Nazca Saatchi & Saatchi's other awards were: a Winner in Print for the "Sports" campaign developed for Procter & Gamble's Head & Shoulders shampoo, plus a First Finalist for "Boxing" and a Second Finalist for "Soccer", component ads of that same campaign; a Winner in Radio for Home Depot's "Disorganized" spot and a Second Finalist in Cinema/TV for Toyota's "Road Trip" commercial. In the international segment of the competition, the agency obtained a Silver Award in Print for the "Boxing" ad which is part of the Head & Shoulders "Sports" campaign.
Commenting on this accomplishment, the president of the agency, Erasto Freytes said: "To win at El Ojo de Iberoamérica as the Best Agency in Puerto Rico for the seventh time is something quite flattering and stimulating as well. I am quite proud that our agency's creative ideas, in addition to setting our clients' products apart from the competition and making their businesses grow, are also recognized by our peers for their excellence. This is a fitting closing for the agency's performance at this year's creative competitions, where Badillo Nazca Saatchi & Saatchi was Agency of the Year at Cúspide and won three awards at FIAP and two at El Sol."
To this, Juan Carlos Rodríguez, the agency's general creative directori added: "We are most proud to have been distinguished by our colleagues in the advertising industry. Badillo Nazca Saatchi & Saatchi has consistently maintained over the years a high creative level based on relentless work, demanding standards and a highly motivated team. This is what happens when a group of persons who are passionate about ideas get together in an agency to create advertising. We close the year with many development plans and changes in our creative structure. Awards are very stimulating but above all, it is an excellent exercise to evaluate our work and improve it."
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