Sao Paulo - F/Nazca Saatchi & Saatchi won six awards at the Professionals of the Year and El Ojo de Iberoamerica festivals, featuring among the great highlights of both festivals.
In the 32nd edition of Professionals of the Year, the agency was called up on stage twice, receiving two of the three awards announced in the night. Organized since 1978 by Globo TV Network, Professionals of the Year is the most traditional and important advertising award of Brazilian television.
In the ceremony held on 23rd November, the films awarded were Convocação from the "Pee in the Shower" campaign for SOS Atlantic Forest Foundation, which was a winner in the Institutional category, and Amigos, Churrasco and Pagando Mico from the "Redondo é Rir da Vida" campaign for Skol, in the Nationwide Campaign category.
At the El Ojo de Iberoamerica International Festival, the "Pee in the Shower" case was one of the highlights once again. During the three days of the festival, held in Buenos Aires, the campaign won the Grand Ojo in the PR category, gold in the Integrated Campaign category and bronze in the Interactive - Viral Marketing category. The "Half Bug for Raffle" campaign, created to promote the Unibanco University Credit, won gold in the Promo - Product Launching category.
El Ojo de Iberoamerica, promoted by LatinSpots, aims to honour the best pieces, professionals and companies that contribute to the solid, coherent and original advertising work in Latin America.
The awarded pieces were created by Eduardo Lima, João Linneu, Fabio Fernandes, Marcelo Nogueira, Fabio Brigido, Henrique Lima, Julio Zukerman, Michel Neuhaus, Marco Brito, Isabelle de Vooght and Clauber Volinsky, with the creative direction of Fabio Fernandes, Eduardo Lima, Fabio Simões and Alexandre Soares. The PR coordination is by Maria Clara Cacaia Jorge.